IGEA Presents: Jason Della Rocca on Keys to Success: Business Strategies for the Win 2021

IGEA is delighted to welcome back Jason Della Rocca for another round of webinars and mentorship opportunities, all thanks to the generous support of Screen Queensland, Film Victoria, Creative Victoria, the SAFC, the SA Department for Trade and Investment, Screenwest, and the WA Department of Local Government, Sport and Cultural Industries.

The COVID pandemic has led to an unprecedented demand for content and with the incoming federal Digital Games Tax Offset the future of games in Australia is looking bright. To ensure that local studios can take advantage of these opportunities, IGEA has organised a workshop series with international industry expert Jason Della Rocca.

This is the first webinar in a three-part series. This session will explore the often unspoken strategies for success in the game industry. First and foremost, starting with defining success itself! We’ll explore the need to create a fan-driven business, how to solve for success before building, proper tools for audience definition, and using the beta process as a critical tool for market validation and community momentum. We’ll also touch on transmedia, discoverability, and other useful tips.

In addition, 10 studios will get the exclusive chance of receiving 1:1 personal business-development mentorship from Jason, including introductions to his personal network of investors and publishers.

Thanks to the generous support of their respective state governments, there will be mentorship slots for:

• Two developers from Queensland, thanks to the support of Screen Queensland
• Four developers from Victoria, thanks to the support of Film Victoria and Creative Victoria
• Two developers from South Australia, thanks to the support of the South Australian Film Corporation and the SA Department for Trade and Investment
• Two developers from Western Australia, thanks to the support of Western Australian Department of Local Government, Sport and Cultural Industries

To learn more, apply for mentorship, and learn about the selection process please go here.

The selection process will be merit-based: Finalists will be selected based on the likelihood of their game to achieve commercial success, along with the degree to which the mentorship and business development support will have an impact in this respect. For each studio interested in mentorship, it is a requirement to attend each seminar. Studios that have received mentorship by Jason last year are welcome to re-apply, however, preference will be given to those not previously mentored.

Moreover, 50% of the Victorian and Queensland-based companies that are offered mentoring must be led by personnel from traditionally under-represented cohorts.

For each studio interested in mentorship it is a requirement to attend each seminar.

Please note The deadline for applications is the 11th of July.